Open House: Effective Communications through Surveys & Market Research

Virtual Open House for Effective Communications through Surveys and Market Research

Title: Effective Communications through Surveys and Market Research
Date: Tuesday, April 30, 2024
Time: 12 PM EDT
Duration: 60 minutes
Instructor: Adam Berinsky

A well-designed survey can provide leaders with the insights they need to make positive change in their organization or their industry as a whole. The payoff of market research is valuable, yet writing questions without bias, interpreting results accurately, and implementing change based on survey results isn’t easy.

Effective Communication through Surveys and Market Research is a three-day on-campus course led by Professor Adam Berinsky where participants will acquire the skills to design and program their own surveys to glean actionable insights and accurate data.

At this virtual open house, you will:

Meet Adam Berinsky, Mitsui Professor of Political Science at MIT
Explore the learning outcomes, such as how to program, implement, communicate, and act upon surveys and their results
Envision how this course and the accomplished peers you network with during the week can deepen your understanding of surveys and their ability to solve your unique work challenges
Ask your questions during a live Q&A session

Not able to make the live Open House?

Register today

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About the Faculty

Adam Berinsky is the Mitsui Professor of Political Science at MIT and serves as the director of the MIT Political Experiments Research Lab (PERL). He is also a Faculty Affiliate at the Institute for Data, Systems, and Society (IDSS). Berinsky received his PhD from the University of Michigan in 2000. He is the author of "In Time of War: Understanding American Public Opinion from World War II to Iraq" (University of Chicago Press, 2009). He is also the author of "Silent Voices: Public Opinion and Political Participation in America" (Princeton University Press, 2004) and has published articles in many journals.

Why MIT Professional Education?

MIT Professional Education delivers timely, relevant programs to a global audience of scientists, engineers, technicians, managers, consultants, and others from industry, government, the military, non-profit, and academia. The MIT Professional Education mission is to provide a gateway to renowned MIT research, knowledge and expertise for those engaged in science and technology worldwide, through advanced education programs designed for working professionals. The programs are delivered by MIT faculty and promote technical excellence through ongoing educational engagement with communities of practice. Under the leadership of the School of Engineering, MIT Professional Education supports the development of creative leaders equipped to address complex problems.

For more information visit professional.mit.edu