Title: Effective Communications through Surveys and Market Research
Date: Tuesday, April 30, 2024
Time: 12 PM EDT
Duration: 60 minutes
Instructor: Adam Berinsky
A well-designed survey can provide leaders with the insights they need to make positive change in their organization or their industry as a whole. The payoff of market research is valuable, yet writing questions without bias, interpreting results accurately, and implementing change based on survey results isn’t easy.
Effective Communication through Surveys and Market Research is a three-day on-campus course led by Professor Adam Berinsky where participants will acquire the skills to design and program their own surveys to glean actionable insights and accurate data.
At this virtual open house, you will:
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Adam Berinsky is the Mitsui Professor of Political Science at MIT and serves as the director of the MIT Political Experiments Research Lab (PERL). He is also a Faculty Affiliate at the Institute for Data, Systems, and Society (IDSS). Berinsky received his PhD from the University of Michigan in 2000. He is the author of "In Time of War: Understanding American Public Opinion from World War II to Iraq" (University of Chicago Press, 2009). He is also the author of "Silent Voices: Public Opinion and Political Participation in America" (Princeton University Press, 2004) and has published articles in many journals.
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